In recent years, with technological breakthroughs, synthetic diamonds have been able to distinguish between male and female from natural diamonds. Unscrupulous merchants in some cities even use synthetic diamonds as natural diamonds.
China is the country with the largest production volume of synthetic diamonds in the world. About 90% of the synthetic diamonds in the world are produced in China. Among them, Henan Province is the manufacturing center and distribution center of the country's synthetic diamond industry.
Most of the synthetic diamonds produced in China are used in industrial fields, such as semiconductors, aerospace, and so on. There are relatively few synthetic diamonds used in the field of personal consumption, and synthetic diamonds have not become popular in China.
The main reasons are as follows.
1. The price range is embarrassing
The price of synthetic diamonds is about 5,000 yuan per carat, which is acceptable to many working-class people.
However, the gem market is highly competitive. Synthetic diamonds must not only compare quality with natural diamonds, but also compare prices with Mozambican diamonds.
The price of ordinary natural diamonds is 20,000 yuan per carat, and the price of higher-quality diamonds is 50,000 yuan per carat. The price is cheaper, and the price of Mozan diamonds with more shining optical properties is about 2,000 yuan per carat.
The price of synthetic diamonds is in the middle, and there is no advantage. People who pay attention to quality and have ample budget will choose natural diamonds, while ordinary office workers with limited budgets will tend to choose more shining Moissan diamonds.
2. Restricted sales channels
The sale of gem-grade synthetic diamonds is very restricted. Gem dealers are unwilling to promote synthetic diamonds vigorously, worrying about affecting the sales of natural diamonds. The price of synthetic masonry has no advantage in the price of e-commerce platforms. Consumers are more inclined to try them in physical stores for gems of several thousand yuan After buying, online sales channels are not suitable for synthetic diamonds.
Lightbox Jewellery, a synthetic diamond brand of the Delbis family in the United States, focuses on the low-end market, and did not launch a diamond ring in the early stage, but only produced ear studs, pendants, and necklaces. The Delbis family did not invest excessive marketing expenses on synthetic diamonds, but as a strategic deployment.
There is no representative brand for consumer-grade synthetic diamonds, and ordinary consumers do not know enough about synthetic diamonds. Young people with limited budgets are more willing to accept Moissanite diamonds.
