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Oct 05, 2021

Why Luxury Brands Use Fake Pearls

1. The more important reason for the use of fake pearls in luxury goods is due to both the reason and the characteristics of the pearl itself.


From a historical perspective, most luxury brands have a long history, while the modern pearl industry only started in 1893.


Before the advent of artificial pearls and before the advent of diamonds, pearls were the most precious gems, representing power and imperial power, and had an irreplaceable precious status in the jewelry industry.


However, before the advent of artificial culture, the production of natural pearls was extremely low and scarce. Even due to over-fishing by humans, mussels began to become extinct in many places where natural pearls were abundant.


It is precisely this special status and demand of pearls that fake pearls are born. Some luxury brands want to make good-looking pearl jewelry, it is estimated that they can only launch fake pearls. Of course, in those days, fake pearls were also technical and of high quality.


However, with the invention of artificial cultured pearl technology, cultured pearls gradually became popular, but the output of pearls was still low. Until the Chinese began large-scale freshwater pearl culture in the 1990s, pearl production should not be too high. At present, China’s pearl production still accounts for more than 85% of global production.


This historical development of pearls created a history of luxury brands using fake pearls.


2. Before the development of artificial cultured pearl industry, the most valuable natural pearl necklace, the pearl necklace of Angel Tears of the Queen of England, was much inferior to the current cultured pearls. Without the modern pearl industry, people in the past can only use fake pearls if they want to look good. (Most natural pearls have weird shapes and different sizes. It is extremely difficult to match a good necklace.)


Of course, with the development of the pearl industry up to now, some luxury brands are still using fake pearls for reasons other than historical factors. There are also reasons why everyone talks about clothing accessories or high-end jewelry.


Now Chanel's fake pearl sweater chain may sell for thousands of dollars, but if you want to use real pearls to make it, it may cost more. Take a Mikimoto sweater chain for example, the price is generally around 8w, of course, it is not fake and good-looking.


Of course, there are also some customizations made by Nanyang white beads in high-end jewelry, but the price is also top-notch.


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